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Business English Trainers' Conference

06 02 2013

Bookings are now open for the 2013 English UK Business English UK Trainers’ Conference, in association with Business English UK. 

The event takes place on Saturday 27th April 2013 from 10:15 (registration from 09:00) until 17:00. The venue is once again International House London, Stukeley Street, London WC2, close to Holborn, Leicester Square, Covent Garden and Tottenham Court Road underground stations. Many thanks to Maurice Cassidy and the IH team for making their venue available for this event, and for providing lunch and refreshments.

The cost of the conference is £75.00 for English UK and BESIG members, £100 for non-members.

The plenary sessions this year will focus on the theme of creativity in Business English training. The opening plenary session will be delivered by James Schofield:

Creativity – how to be more creative about nearly everything

The problem with the word creativity is that many people instantly associate it with a Michelangelo or a Mozart and categorize themselves as uncreative. In this talk James will demonstrate easy tools that we can all apply to solving not just the great issues of civilization, but also marginally more humdrum ones such as how to get a teenager to help with the housework. Bring along an issue that you would like a creative solution for and let’s see what we can do with it.

James Schofield has taught Business English in Asia and Europe and now works as a senior consultant for Siemens in Munich. He has written course books for various publishers and also writes the short stories for Business Spotlight. He is currently working on a full-length novel and you can follow his use of creative techniques, give him constructive feedback or simply be entertained by him tearing his hair out by looking at his blog, here: 

The business English trainer, journalist and comedian Paul Z Jackson will invoke the muses for the closing plenary session:

Invoking the Muses - Creative conditions for business writing

Every writer knows the tyranny of the empty screen or blank sheet of paper.  Whether writing simple business English or the most intricate poem, the writer needs to get started.  In this lively and interactive session, we invoke the muses to unlock the secrets of making writing flow.

Drawing on his experiences in journalism, comedy and business training, Paul Z Jackson will access the humour and creativity of everyone in the audience.  We’ll explore proven techniques for raising the quality of every participant’s business English writing.




In addition, after lunch there will be a panel discussion, chaired by Huan Japes. Appearing on the panel will be Maurice Cassidy, Candy Van Olst, Evan Frendo and Steve Oliver.

Panel Discussion: CPD for Business English and ESP Trainers

Continuing Professional Development is very much in the news again with initiatives such as the European Profiling Grid (EPG) and the British Council CPD Framework. For Business English and ESP teachers there is no obvious qualification route or set of CPD objectives, particularly as our clients’ needs, and therefore the development we need to pursue, can vary so widely. Our panel will survey the current options for Business English and ESP CPD in a UK and international context and will suggest a way, or ways, forward. What is out there? What is lacking?  How can key stake-holders, including Business English UK, help to make CPD in our sector more systematic and appropriately targeted? How can we use CPD as a tool to enhance our value as trainers, Business English training organisations and the sector as a whole? Is there a further role in this for accreditation and awarding bodies?

Following on from the panel discussion, there will be a presentation of the new EBET Award.

We also have a range of elective sessions, covering needs analysis, soft skills training, branding yourself, effective communication and more:

Steve Oliver: An ABC of Business English

Evan Frendo: Needs analysis in the classroom

John Allison: Developing the Fifth Skill in Business English (developing soft skills)

Nathan Arthur: Bring out the team player in your trainees: using project management principles in the classroom

Emma- Sue Prince: From Business English trainer to soft skills trainer

Candy Van Olst: The Heart of the Business

Louis Rogers: effective communication – more than just words

Mike Hogan/Bethany Cagnol: The ELT Professional: managing your brand as a trainer

The full programme and abstract will be released later in March.

To book your place today, please go to